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Hit or Miss: The Week in Ads

Hit or Miss: The Week in Ads

  • by Soumya Gawri
  • July 07, 2025

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs


adda52 refreshes brand identity with ‘Game On’ tagline

adda52 refreshes brand identity with ‘Game On’ tagline

  • by Team PITCH
  • June 25, 2025

'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming


#e4mExclusive: Former Mirum (WPP) leaders create The HOOOP Collective

#e4mExclusive: Former Mirum (WPP) leaders create The HOOOP Collective

  • by Neeta Nair
  • March 24, 2025

The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair


Shah Rukh Khan and Sanya Malhotra invoke Devdas in Joy Lemon Facewash ad

Shah Rukh Khan and Sanya Malhotra invoke Devdas in Joy Lemon Facewash...

  • by Team PITCH
  • March 24, 2025

The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms


Webenza wins digital creative mandate for Joy Personal Care

Webenza wins digital creative mandate for Joy Personal Care

  • by Team PITCH
  • March 12, 2025

The agency will enhance brand engagement with innovative digital creatives


FCB Kinnect wins full-funnel creative mandate for Prega News

FCB Kinnect wins full-funnel creative mandate for Prega News

  • by Team PITCH
  • February 22, 2025

FCB Kinnect wins full-funnel creative mandate for Prega News


Sujoy Roy, Nitin Srivastava elevated to Chief Creative Officers - Ogilvy Gurugram

Sujoy Roy, Nitin Srivastava elevated to Chief Creative Officers - Ogilvy Gurugram

  • by Team PITCH
  • February 10, 2025

While Sujoy Roy has worked at the agency’s Mumbai, Kolkata and Colombo units, Nitin Srivastava is currently Senior Executive Creative Director and Creative Head (Luxury...


Pankaj Tripathi shines light on an aspirarational Bharat in film for Protean

Pankaj Tripathi shines light on an aspirarational Bharat in film for Protean

  • by Team PITCH
  • January 06, 2025

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens


Enormous Brands gets Joy Chauhan as its fractional CMO

Enormous Brands gets Joy Chauhan as its fractional CMO

  • by Team PITCH-new
  • November 13, 2024

Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson


Pernod Ricard India’s Joydeep Basuroy elevated as Group Head-Marketing

Pernod Ricard India’s Joydeep Basuroy elevated as Group Head-Marketing

  • by Team PITCH
  • August 05, 2024

Joydeep Basuroy has been associated with Pernod Ricard for nearly 17 years


Manforce Condoms unveils digital campaign with Dolly Singh

Manforce Condoms unveils digital campaign with Dolly Singh

  • by Team PITCH
  • May 14, 2024

The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'


Joy Personal Care unveils 4D anamorphic display ‘JOY KKR 4D Fan-tasy’

Joy Personal Care unveils 4D anamorphic display ‘JOY KKR 4D Fan-tasy’

  • by Team PITCH
  • April 22, 2024

One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)


Nestlé Health Science launches new campaign for Resource Activ

Nestlé Health Science launches new campaign for Resource Activ

  • by Team PITCH
  • April 10, 2024

Campaign encourages people to keep their “real age” active


Manforce Condoms adds a twist to intimacy this April Fool's Day

Manforce Condoms adds a twist to intimacy this April Fool's Day

  • by Team PITCH
  • April 02, 2024

The brand addresses the issue of fake orgasms in women


Shah Rukh Khan is brand ambassador of Joy Personal Care's face wash category

Shah Rukh Khan is brand ambassador of Joy Personal Care's face wash...

  • by Team PITCH
  • March 12, 2024

SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra


Dentsu Creative bags integrated creative mandate for Popeyes India

Dentsu Creative bags integrated creative mandate for Popeyes India

  • by Team PITCH
  • February 29, 2024

The account will be serviced from the agency’s Gurugram office


Digital - Advertising’s baby sister is all grown up and coming for us!

Digital - Advertising’s baby sister is all grown up and coming for...

  • by Sujoy Mukherjee
  • January 03, 2024

Guest Column: Sujoy Mukherjee, Creative Director, Thought Blurb Communications states that advertising today cannot be creative-centric or media-centric, it needs to be both


Prega News retains partnership with Team Pumpkin

Prega News retains partnership with Team Pumpkin

  • by Team PITCH
  • December 27, 2023

Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row


Joy Chauhan announces exit from Wunderman Thompson

Joy Chauhan announces exit from Wunderman Thompson

  • by Team PITCH
  • December 11, 2023

Chauhan, who was the Chief Client Officer for South Asia and Managing Partner for North at the agency, announced his departure on LinkedIn


Media mix for Zoya’s latest jewellery collection is mostly digital and print: Ajoy Chawla

Media mix for Zoya’s latest jewellery collection is mostly digital and print:...

  • by Aditi Gupta
  • October 18, 2023

Chawla, CEO of Titan’s jewellery division, spoke about the brand's latest collection, media mix, festive expectations and more


Joy Personal Care launches “The Last Wash” campaign starring Kriti Sanon

Joy Personal Care launches “The Last Wash” campaign starring Kriti Sanon

  • by Team PITCH
  • March 08, 2021

The endeavour is to increase consumption in the face wash category, which would lead to an increase in the market share for Joy Leading Indian...


Titan’s jewellery arm Tanishq introduces a flexible purchase plan ahead of big Indian wedding season

Titan’s jewellery arm Tanishq introduces a flexible purchase plan ahead of big...

  • by Team PITCH
  • December 01, 2020

The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges Titan’s jewellery arm Tanishq...


Housejoy launches brand mascot ‘Joe’

Housejoy launches brand mascot ‘Joe’

  • by Team PITCH
  • November 27, 2020

The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play on the latter half of...


Joy Personal Care signs Mimi Chakraborty for its Honey & Almond Body Lotion   Launches a brand new campaign for the regional market

Joy Personal Care signs Mimi Chakraborty for its Honey & Almond Body...

  • by Team PITCH
  • November 19, 2020

Joy Personal Care, an Indian skincare brand from the aegis of RSH Global announced a new campaign for its popular winter-care product, Honey &...


Mankind Pharma’s Prega News, Awards Digital Marketing Mandate to Team Pumpkin

Mankind Pharma’s Prega News, Awards Digital Marketing Mandate to Team Pumpkin

  • by Team PITCH
  • November 18, 2020

Prega News, recently awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. As a part of the mandate,...


TITAN’S BRAND ZOYA: KEEPING THE SPARKLE ALIVE IN TESTING TIMES

TITAN’S BRAND ZOYA: KEEPING THE SPARKLE ALIVE IN TESTING TIMES

  • by Simran Sabherwal
  • May 26, 2020

Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core of what the brand stands...


Wunderman Thompson South Asia and Times of India say Make Your Own #MaskIndia

Wunderman Thompson South Asia and Times of India say Make Your Own...

  • by pitchteam
  • May 05, 2020

#MaskIndia received commendation and vocal support from the Honourable Prime Minister Narendra Modi who sported different homemade ghamcha masks on several occasions during the lockdown...


Joy Personal care partners with 65th Filmfare Awards

Joy Personal care partners with 65th Filmfare Awards

  • by pitchteam
  • February 24, 2020

Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...


Joy Personal Care urges #JustHireOne acid attack survivor

Joy Personal Care urges #JustHireOne acid attack survivor

  • by pitchteam
  • January 20, 2020

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...


IndiGo and Qatar Airways announce Codeshare Agreement to strengthen connectivity between India and Qatar

IndiGo and Qatar Airways announce Codeshare Agreement to strengthen connectivity between India...

  • by pitchteam
  • November 08, 2019

The airlines have signed a one-way codeshare agreement where-in Qatar Airways will place its code on IndiGo flights between Doha and Delhi, Mumbai...


IndiGo signs for 300 A320neo Family aircraft

IndiGo signs for 300 A320neo Family aircraft

  • by pitchteam
  • October 30, 2019

IndiGo has placed a firm order for 300 A320neo Family aircraft. This marks one of Airbus’ largest aircraft orders ever with a...


J. Walter Thompson elevates Shujoy Dutta as Head of Planning for its Bangalore office

J. Walter Thompson elevates Shujoy Dutta as Head of Planning for its...

  • by pitchteam
  • November 22, 2018

Shujoy Dutta has been appointed as the Head of Planning for J Walter Thompson’s Bangalore office. Shujoy has been with J....


Bijoykumar Y, Sr. GM - Chief of Adventure Initiatives, Adventure Initiatives, Mahindra & Mahindra Ltd.

Bijoykumar Y, Sr. GM - Chief of Adventure Initiatives, Adventure Initiatives, Mahindra...

  • by pitchteam
  • July 05, 2018

Mahindra Adventure, known for creating India’s first and only Off-road Training Academy has been contributing immensely towards the ‘off road adventure’ market since its inception...


Mahindra Lifespaces' #Joyfulhomecomings to spread happiness at Rs.1

Mahindra Lifespaces' #Joyfulhomecomings to spread happiness at Rs.1

  • by pitchteam
  • March 09, 2018

Mahindra Lifespaces, the real estate and infrastructure development arm of the Mahindra Group, has unveiled its #Joyfulhomecomings social media campaign which aims to spread joy...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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