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Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Team PITCH
  • June 21, 2025

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...


Royal Stag Barrel Select Shorts launches campaign with Rajkummar Rao and Patralekha

Royal Stag Barrel Select Shorts launches campaign with Rajkummar Rao and Patralekha

  • by Team PITCH
  • June 20, 2025

Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make discerning decisions, and forge their own path to success


foundit names Anupama Bhimrajka as Vice President of Marketing

foundit names Anupama Bhimrajka as Vice President of Marketing

  • by Team PITCH
  • December 27, 2024

The company has also hired Pranay Kale as Chief Revenue and Growth Ofcer and Tanesh Arora as Vice President of Candidate Services


Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign

Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign

  • by Team PITCH
  • December 20, 2024

The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company


Amit Gujral to move on from JK Tyre & Industries

Amit Gujral to move on from JK Tyre & Industries

  • by Team PITCH
  • October 29, 2024

Amit Gujral is quitting the company after a stint of five years


Jimmy Shergill plays 'Single Brand' Sharma ji in JK Maxx Paints ad

Jimmy Shergill plays 'Single Brand' Sharma ji in JK Maxx Paints ad

  • by Team PITCH
  • May 17, 2024

In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience


Rajkummar Rao and Patralekhaa marvel at Kenstar cooler's 'AC waali thandak'

Rajkummar Rao and Patralekhaa marvel at Kenstar cooler's 'AC waali thandak'

  • by Team PITCH
  • March 13, 2024

The two actors have been roped in as brand ambassadors


Mansion House Flandy Introduces the 'Welcome the Now' Campaign

Mansion House Flandy Introduces the 'Welcome the Now' Campaign

  • by Team PITCH
  • December 08, 2023

The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations


Kotak Life Announces Rajkummar Rao As Its New Brand Ambassador

Kotak Life Announces Rajkummar Rao As Its New Brand Ambassador

  • by Team PITCH
  • December 07, 2023

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy


JK Lakshmi Cement’s #AaStrengthDikha campaign throws a challenge to society.

JK Lakshmi Cement’s #AaStrengthDikha campaign throws a challenge to society.

  • by Team PITCH
  • April 06, 2021

The campaign has garnered nearly 4 million views JK Lakshmi Cement’s new television commercial is aimed at taking the current brand positioning of ‘India, Ab...


Glance’s Campaign Gets Celebrities Trending #BaarBaarDekho to Virality

Glance’s Campaign Gets Celebrities Trending #BaarBaarDekho to Virality

  • by Team PITCH
  • March 30, 2021

Glance is a subsidiary of a unicorn-status mobile advertising company ‘InMobi’ What happens when a brand launches a campaign with just...


SKINN by Titan celebrates Valentine’s Day Actor Rajkumar Rao and Patralekha

SKINN by Titan celebrates Valentine’s Day Actor Rajkumar Rao and Patralekha

  • by Team PITCH
  • February 11, 2021

The campaign is built around the insight that people struggle to find words to their feelings SKINN, a fine fragrance brand from the house of...


JK White Cement rolls out quirky new campaign series #MaxXHaiNa

JK White Cement rolls out quirky new campaign series #MaxXHaiNa

  • by Team PITCH
  • November 23, 2020

The campaign is live across a mix of offline and online platforms including print and social media...


e4m Diwali ad list: Campaigns that cracked the new normal Diwali code

e4m Diwali ad list: Campaigns that cracked the new normal Diwali code

  • by Team PITCH
  • November 13, 2020

From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...


JK Super Cement thanks doctors this Diwali through a deeply moving film

JK Super Cement thanks doctors this Diwali through a deeply moving film

  • by Team PITCH
  • November 09, 2020

JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...


Syska Group announces versatile actor Rajkummar Rao as its new brand ambassador

Syska Group announces versatile actor Rajkummar Rao as its new brand ambassador

  • by Team PITCH
  • October 29, 2020

The award-winning actor will represent Syska Brand SYSKA Group today announced that it has roped in Bollywood actor Rajkummar Rao as the new face of...


JK Tyre ties up with ITC’s Choupal Saagars for Rural market Connect

JK Tyre ties up with ITC’s Choupal Saagars for Rural market Connect

  • by Team PITCH
  • October 28, 2020

ITC’s e–Choupal will further strengthen JK’s connect with Bharat’s Hinterland customers  JK Tyre & Industries Ltd., announced the brand’s collaboration with...


‘JK Cement’s marketing strategies aligned with increased digital reach in rural areas’

‘JK Cement’s marketing strategies aligned with increased digital reach in rural areas’

  • by Simran Sabherwal
  • July 23, 2020

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...


Rajkumar Rao stars in Asian Paints Bathsense's latest ad

Rajkumar Rao stars in Asian Paints Bathsense's latest ad

  • by pitchteam
  • May 05, 2020

The film was not only conceived at home but was also shot, edited, colour graded and scored at home Asian Paints, popularly known for its...


WE HAVE PUSHED OUR NEW CAMPAIGNS AND PRODUCT LAUNCHES TILL THE LATTER HALF OF THE YEAR UNTIL NORMALCY RETURNS: SRINIVASU ALLAPHAN, JK TYRE

WE HAVE PUSHED OUR NEW CAMPAIGNS AND PRODUCT LAUNCHES TILL THE LATTER...

  • by Simran Sabherwal
  • April 17, 2020

JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu Allaphan, Director-Sales & Marketing, JK...


PURPOSE AND CHARACTER DRIVEN MARKETING TO YIELD RESULTS IN POST COVID-19 ERA

PURPOSE AND CHARACTER DRIVEN MARKETING TO YIELD RESULTS IN POST COVID-19 ERA

  • by Srinivasu Allaphan
  • April 14, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd says...


JK Tyre encourages citizens to #StayHome with Light Hearted Familiar Quotes

JK Tyre encourages citizens to #StayHome with Light Hearted Familiar Quotes

  • by pitchteam
  • April 09, 2020

Creatively spreading smiles with an ongoing #DistanceOKPlease campaign In line with the Government's appeal to maintain social distance to counter the spread...


Amitabh Bachchan supported by Sony Pictures Networks India and Kalyan Jewellers give a clarion call to serve and support

Amitabh Bachchan supported by Sony Pictures Networks India and Kalyan Jewellers give...

  • by pitchteam
  • April 06, 2020

In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...


JK Organisation announces Rs 10 Crore for the fight against Covid-19

JK Organisation announces Rs 10 Crore for the fight against Covid-19

  • by pitchteam
  • April 03, 2020

Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...


Discover the ‘Surprising new taste’ of the new MAGGI Veg Atta Noodles with Rajkumar Rao and Sanya Malhotra

Discover the ‘Surprising new taste’ of the new MAGGI Veg Atta Noodles...

  • by pitchteam
  • July 09, 2019

When we have a special someone in our lives, every day is a pleasant surprise. Nothing compares to the delight of discovering their...


Foodpanda expands to 50 cities; becomes India’s most widespread food delivery network

Foodpanda expands to 50 cities; becomes India’s most widespread food delivery network

  • by pitchteam
  • October 26, 2018

Foodpanda, India’s fastest growing food delivery company, today announced the launch of its delivery network in 30 additional cities, taking its presence to...


Foodpanda acquires Holachef; aims to build India’s largest cloud kitchen network

Foodpanda acquires Holachef; aims to build India’s largest cloud kitchen network

  • by pitchteam
  • October 17, 2018

Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...


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