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Marketing Moments
SPNI and ZEEL sign definitive agreements to merge

The agreements follow the conclusion of an exclusive negotiation period during which ZEEL and SPNI conducted mutual due diligence Sony....

By Team PITCH

Marketing Moments
Media industry eyes AdEx resurgence in 2022 led by TV,...

Experts believe that TV AdEx in 2022 will be driven by new-age advertisers, elections, growth in yield of ad inventory,....

By Javed Farooqui

Marketing Moments
AT&T sells global programmatic advertising marketplace Xandr to Microsoft

The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media....

By Team PITCH

Marketing Moments
Kumar Siddharath joins Madison Media to lead Mates

Former Founder & CEO Sooraj Bhalla has decided to pursue other interests Madison Media has announced that the agency has....

By Team PITCH

Marketing Moments
Expectations of FMCG Industry for 2022: Major trends expected in...

Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take....

By Amrinder Singh

Marketing Moments
Esprit signs up actor Ananya Panday as its brand ambassador

Plans to rewrite their India Story The American watches brand Esprit is all set to strengthen its position in India....

By Team PITCH

Marketing Moments
Nykaa Fashion Unveils Nikhil Thampi for RSVP

RSVP by Nykaa Fashion collaborates with designer Nikhil Thampi to present a size-inclusive, fashion-forward, and timeless partywear collection RSVP by....

By Team PITCH

Marketing Moments
Hyundai announces 5th Edition of ‘#BeTheBetterGuy’ Road Safety Campaign

In line with Hyundai’s Global Vision – ‘Progress for Humanity’ – the fifth edition of #BeTheBetterGuy aims to create a....

By Team PITCH

Marketing Moments
TATA TEA Chakra Gold’s new campaign echoes the ‘Ghanam’ outlook...

Conceived by Mullen Lintas Bangalore, the regional film celebrates the Telugu way of life of people from these states in....

By Team PITCH

Marketing Moments
New-Age CRM Trends For a Better Customer engagement

Guest Column: Prosonjit Basu, Chief Strategy Officer, Home Credit India pens down new-age trends brands could use to enhance customer....

By Prosonjit Basu