Tags STORY
Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta

Marketing Moments
Rise in consumption: Bells of revival ringing for ad market?

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World....

By Kanchan Srivastava