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Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, on how the advertising landscape has changed, and his vision for a 'future-ready'...
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Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access...
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The absence of a deadline has raised eyebrows in the media and advertising industry, casting doubts on the timeline for the next IRS survey
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined...
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers