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Marketing Moments
Why is the industry divided on resuming IRS?

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for....

By Chehneet Kaur

Marketing Moments
No IRS numbers: Print advertisers rely on other data sources,...

The absence of readership data has been a great impediment but that has not affected their trust in the medium,....

By Sonam Saini