After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen...
The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...
This is Haier’s third consecutive year of collaboration with IPL
Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League is the big bet for...
According to highly places sources, the deal is valued at Rs 200-250 crore
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS...
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
The team starts its season on March 23, and will take on the Delhi Capitals
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...
Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...