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If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games.....
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a....
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but....
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14....
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then....
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and....
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on....
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with....
