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As digital ad spend climbs, marketers grow sceptical of performance dashboards due to AI opacity, attribution fatigue and ad fraud inflating metrics.

Despite improved financing terms and higher breakup fees, investor concerns persist as Warner Bros Discovery’s board continues to back Netflix’s rival offer.

The new feature reveals how Instagram interprets user interests and lets people fine-tune their content feed in real time, marking a major shift toward transparency.

$108.4 billion counter-offer challenges Netflix’s newly announced takeover deal

Exclusive talks begin as Paramount falls behind in the high-stakes race to acquire the media giant.

Warner Bros Discovery receives revised bids from Netflix, Comcast and Paramount Skydance

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness

Charles Dolan, who also launched Cablevisions Systems Corp, is credited for transforming the TV industry

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

  The new campaign, targeted at consumers across Delhi NCR, will be showcased on multiple platforms including print, radio, outdoor and digital media Mother Dairy,...

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left...