fta

Lack of fresh, high-impact content pushing audiences towards easily accessible FTA options, note experts; FTA channels also drawing FMCG, beverage advertisers who want to tap...

From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...

According to industry experts, broadcasters are relaunching channels on DD FreeDish to capitalise on the platform’s extensive reach, and to boost advertising revenue

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

At the e4m iDAC conference, Ahmed Aftab Naqvi, Global CEO and Co-Founder of GoZoop shared his insights on different digital storytelling formats

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies

Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...