Tags STORY
Pitch Feature
Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

By Ritika Raj

FEATURED
Berger Paints experiments with designer themes

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate....

By Neeta Nair