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Inside ALTT’s Fall: From grand success to spectacular ban

Inside ALTT’s Fall: From grand success to spectacular ban

  • by Team PITCH
  • August 19, 2025

Balaji Telefilms owned ALTT earned ?45 cr revenue in FY24 even as it operated without a CEO, MD, or woman director, a violation of company...


Write fast. Live more: DOMS launches campaign for INXON pen

Write fast. Live more: DOMS launches campaign for INXON pen

  • by Team PITCH
  • June 26, 2025

The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films


Pratilipi and Roy Kapur Films forge content partnership

Pratilipi and Roy Kapur Films forge content partnership

  • by Team PITCH
  • May 28, 2025

As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, coinvest in their development, and collaboratively pitch and produce...


FTA vs Pay TV: ‘Each medium will survive in its own way’

FTA vs Pay TV: ‘Each medium will survive in its own way’

  • by Team PITCH
  • February 15, 2025

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...


CBFC earnings cross Rs 15-crore mark in 2023-24

CBFC earnings cross Rs 15-crore mark in 2023-24

  • by Aditi Gupta
  • September 27, 2024

The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed...


Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2; Tally reaches 9

Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2;...

  • by Mansi Sharma
  • June 19, 2024

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1...


How do Brands and Films use Guerilla Marketing as an Effective tool to do business?

How do Brands and Films use Guerilla Marketing as an Effective tool...

  • by Tanmay Shah
  • May 17, 2024

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers


JioCinema’s IPL campaign has MS Dhoni playing double role

JioCinema’s IPL campaign has MS Dhoni playing double role

  • by Team PITCH
  • March 06, 2024

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together


Cadbury 5 Star & Ogilvy India back with ‘Do Nothing’ campaign

Cadbury 5 Star & Ogilvy India back with ‘Do Nothing’ campaign

  • by Team PITCH
  • January 02, 2024

The new ad titled 'Elevator' has been directed by Prasoon Pandey


Rajan Bhalla launches Fresh Talent Films

Rajan Bhalla launches Fresh Talent Films

  • by Team PITCH
  • December 08, 2023

The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry


Kartik Aaryan does 'Pyaar Ka Punchnama' monologue in sign language for McDowell’s

Kartik Aaryan does 'Pyaar Ka Punchnama' monologue in sign language for McDowell’s

  • by Team PITCH
  • December 01, 2023

The campaign, an ode to friendships, was conceptualized by DDB Mudra


One Life Studios partners with Pocket Films to showcase short films to global audience

One Life Studios partners with Pocket Films to showcase short films to...

  • by Team PITCH
  • January 27, 2021

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...


Will 2021 be the year of cinema entertainment?

Will 2021 be the year of cinema entertainment?

  • by Ruhail Amin
  • January 18, 2021

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...


Microsoft celebrates India’s spirit of being unstoppable with #BuildingResilience campaign

Microsoft celebrates India’s spirit of being unstoppable with #BuildingResilience campaign

  • by Team PITCH
  • December 28, 2020

Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...


Pedigree India’s new ad urges India to ensure stray dogs don’t ever go hungry!

Pedigree India’s new ad urges India to ensure stray dogs don’t ever...

  • by Team PITCH
  • November 10, 2020

The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by DonateKart Pedigree, a brand...


Airtel Xstream's new campaign by Equinox films is larger than life in concept and execution

Airtel Xstream's new campaign by Equinox films is larger than life in...

  • by Team PITCH
  • November 02, 2020

Advertising production house - Equinox Films has converged with Airtel Xstream for their new campaign ‘Jo Dekho, Bada Dekho’. Equinox Films has yet...


Asian Paints unveils second digital film of ‘Har Ghar Chup Chaap Se Kehta Hai’ campaign

Asian Paints unveils second digital film of ‘Har Ghar Chup Chaap Se...

  • by pitchteam
  • April 29, 2020

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...


SUBWAY® INDIA LAUNCHES TVC FOR CHHOTA SUB

SUBWAY® INDIA LAUNCHES TVC FOR CHHOTA SUB

  • by pitchteam
  • January 20, 2020

Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...


Dailyhunt launches quirky campaign to target millenials

Dailyhunt launches quirky campaign to target millenials

  • by pitchteam
  • August 19, 2019

 The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...


ALTBalaji partners with Xiaomi through Mi TV

ALTBalaji partners with Xiaomi through Mi TV

  • by pitchteam
  • October 04, 2018

ALTBalaji, the digital platform of Balaji Telefilms Limited, has entered into a strategic partnership with global technology leader Xiaomi through its Mi TV,...


Radhika Apte and Manav Kaul Promote Ghoul - Netflix’s First Horror Series From India, at Exclusive Screening by Jagran Film Festival

Radhika Apte and Manav Kaul Promote Ghoul - Netflix’s First Horror Series...

  • by pitchteam
  • August 24, 2018

The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...


Baggit Launches Its New Campaign with Shraddha Kapoor  #PutItOnTheTable

Baggit Launches Its New Campaign with Shraddha Kapoor #PutItOnTheTable

  • by pitchteam
  • June 26, 2018

Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...


LimeRoad collaborates with Balaji Motion Pictures to retail exclusive looks from 'Veere Di Wedding'

LimeRoad collaborates with Balaji Motion Pictures to retail exclusive looks from 'Veere...

  • by pitchteam
  • June 12, 2018

LimeRoad presents looks inspired by the multi-starrer and most awaited film of this season LimeRoad, one of India’s largest fashion...


Balaji Telefilms Limited Appoints Sunil Lulla as Group Chief Executive Officer

Balaji Telefilms Limited Appoints Sunil Lulla as Group Chief Executive Officer

  • by pitchteam
  • May 22, 2018

The Board of Balaji Telefilms Limited at its board meeting approved the appointment of Mr Sunil Lulla as Group Chief Executive Officer (CEO)...


Balaji Telefilms’ next show titled ‘Dil Hi Toh Hai’ to debut online on ALTBalaji after telecast on Sony TV

Balaji Telefilms’ next show titled ‘Dil Hi Toh Hai’ to debut online...

  • by pitchteam
  • May 21, 2018

For the first time, Balaji Telefilms retains the intellectual property of a show produced by Balaji and licensed to Sony...


QUAKER CELEBRATES THE ‘REAL FIT’ IN NEW CAMPAIGN

QUAKER CELEBRATES THE ‘REAL FIT’ IN NEW CAMPAIGN

  • by pitchteam
  • May 01, 2018

Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest...


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    • by Pitch Team
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Marketing Moments

  • Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    • by Pitch Team
    • October 15, 2025
  • Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

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  • PNB Housing lights the way for home ownership in new campaign

    PNB Housing lights the way for home ownership in new campaign

    • by Pitch Team
    • October 14, 2025
  • Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    • by Pitch Team
    • October 09, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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