At the heart of India’s AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for India’s complex social and linguistic landscape
Nikos Bartzoulianos joins from Samsung
Neeta Linz, General Manager- Brand Marketing, LG Electronics India Shares Insights About The Life’s Good With Optimism Campaign, Shifting Brand Perception, Connecting With Consumers And...
The campaign promotes Lenskart’s Electro Punk eyewear
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom Media Group (OMG) as its...
The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth Eureka Forbes Limited has unveiled...
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as...
Samsung, India’s largest and trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging...
Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances. He adds that brands...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
In Indian context most of the consumers are well acquainted with the concept of induction cooker, but the biggest handicap in case of other induction...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...