Complaints against digital news publishers surge 338% year-on-year, while OTT platforms see an even steeper rise of 944% as awareness of grievance mechanisms grows
Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.
Festive season worries grow as marketers face SEO chaos and unpredictable visibility
After AI-overview, Google’s restrictions on indexing of sponsored content for SEO rankings puts publishers at risk of further losing a significant chunk of their revenue
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards...
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...