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Marketing Moments
$500 mn spent by Indian consumers on apps across iOS,...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth....

By Javed Farooqui

Marketing Moments
Moj crosses 100 million downloads on Google Play Store

Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform,....

By Team PITCH

Marketing Moments
Ad ticks many boxes in WhatsApp print campaign, but does...

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little....

By Team PITCH

Marketing Moments
New privacy policy puts Whatsapp in a Catch-22 situation

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp....

By Javed Farooqui

Marketing Moments
No political ads on Google on Jan 14

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the....

By Team PITCH

Marketing Moments
YouTube, WhatsApp crossed 400 mn monthly active users in Dec...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about....

By Javed Farooqui

Marketing Moments
WhatsApp private groups appear on Google search again

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat....

By Team PITCH

Marketing Moments
Google-Facebook duopoly and its impact on digital advertising landscape

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants....

By Javed Farooqui

Marketing Moments
WATConsult launches ‘Bharat by WATConsult’ for multilingual marketing needs

The agency will be offering a holistic capability stack for local languages on digital WATConsult has launched ‘Bharat by....

By Team PITCH

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui