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Shibashish Roy appointed Chief Executive Officer & Managing Director of Croma

Shibashish Roy appointed Chief Executive Officer & Managing Director of Croma

  • by Team PITCH
  • April 02, 2025

Increasing market share in major markets and enhancing profitability identified as priorities for FY’26


Marketing heats up for cooling brands as ad spends rise 15-20% ahead of peak summer

Marketing heats up for cooling brands as ad spends rise 15-20% ahead...

  • by Team PITCH
  • March 27, 2025

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...


There is nothing you will miss, everything is there: Anuj Gandhi on launching ‘Dor’ TV

There is nothing you will miss, everything is there: Anuj Gandhi on...

  • by Aditi Gupta
  • November 27, 2024

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...


Shibashish Roy appointed CEO of Croma

Shibashish Roy appointed CEO of Croma

  • by Team PITCH
  • November 08, 2024

Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025


Croma's End-of-Year campaign says ‘ditch the old & embrace the new’

Croma's End-of-Year campaign says ‘ditch the old & embrace the new’

  • by Team PITCH
  • January 02, 2024

The Croma campaign will be out across various channels, including digital platforms, social media, and retail stores


Havas Media wins integrated mandate of Micromax

Havas Media wins integrated mandate of Micromax

  • by Team PITCH
  • March 30, 2021

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...


Croma launches a full range of “Croma Fire TV Edition Smart LED TVs”

Croma launches a full range of “Croma Fire TV Edition Smart LED...

  • by Team PITCH
  • March 16, 2021

Upgrade to a theatre-like experience with Croma Fire TV Edition Smart LED TVs, with Dolby Vision and Dolby Atmos support Croma, India’s first omni-channel electronics...


Experience Apple like never before @ Croma with #AppleYou&Croma

Experience Apple like never before @ Croma with #AppleYou&Croma

  • by Team PITCH
  • February 26, 2021

Join the 10 days long celebration of everything Apple at Croma, starting Feb 26 Croma, India’s first omnichannel electronics retailer from the Tata Group today...


Can brand Micromax stage a successful comeback?

Can brand Micromax stage a successful comeback?

  • by Misbaah Mansuri
  • November 05, 2020

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...


FreakOut strengthens its India Operations Appoints Ashish Trivedi as Country Head, FreakOut India

FreakOut strengthens its India Operations Appoints Ashish Trivedi as Country Head, FreakOut...

  • by pitchteam
  • August 24, 2018

FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...


Director’s Cut: Ram Mirchandani to speak at Pitch Youth Marketing Summit today

Director’s Cut: Ram Mirchandani to speak at Pitch Youth Marketing Summit today

  • by Neeta Nair
  • October 12, 2012

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