Tags STORY
Marketing Moments
RuPay Unveils 'Link it, Foret it' Campaign at IPL 2024

Campaign to promote RuPay Credit Card on UPI

By Team PITCH

Pitch Feature
Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

By Ritika Raj

On The Move
Andrés Ordóñez named FCB’s Global Chief Creative Officer

Andrés Ordóñez succeeds Susan Credle who will now serve as a creative advisor for Interpublic Group of Cos

By Team PITCH

On The Move
Susan Credle named first-ever IPG Creative Advisor

Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024

By Team PITCH

BrandTalk
'We need to simplify this jargon-heavy sector to make it...

Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector,....

By Ritika Raj

Marketing Moments
CRED tells Jackie Shroff’s secret in its latest ad film

The film has been produced and directed by Early Man Film CRED, in continuation with their official sponsorship with the....

By Team PITCH

Marketing Moments
OkCredit chooses Mullen Lintas to weave its brand strategy

Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients....

By Team PITCH

Marketing Moments
OkCredit Launches #OutoftheShadows campaign; Appeals Women to Come out of...

The campaign video highlights the story of an exemplary woman on the OkCredit platform In lieu of International Women’s Day,....

By Team PITCH

Marketing Moments
GET INTO THE FESTIVE SPIRIT WITH A HIGHLY REWARDING CHRISTMAS...

Christmas comes in early with CRED to make sure you end 2020 on a good note and....

By Team PITCH

Marketing Moments
MobiKwik launches its first Card - the ‘MobiKwik Blue American...

The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik....

By Team PITCH