Tags STORY
Marketing Moments
Indian beauty brands put best face forward against global giants

Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and....

By Kanchan Srivastava

On The Move
OMD India bags media mandate for SUGAR Cosmetics

The business will be handled from the agency’s office in Mumbai

By Team PITCH

BrandTalk
Our conviction has been tested but it has helped build...

The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG,....

By Ritika Raj

Marketing Moments
For growth, our focus has been on listening to customers...

Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from....

By Team PITCH

FEATURED
Berger Paints experiments with designer themes

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate....

By Neeta Nair