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Marketing Moments
Cookie phase-out delay: Much-needed breather for publishers to get their...

The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as....

By Shantanu David

Marketing Moments
Cookie still here: Where are marketers headed?

Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....


Marketing Moments
Google delays cookie phase-out again

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....

By Team PITCH

Marketing Moments
Meta automated ad glitch: No red flags yet, say Indian...

While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....

By Sohini Ganguly

Marketing Moments
Cookie crunch kicks off first-party data race

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....

By Sohini Ganguly

Marketing Moments
Can Doughnut find its sweet spot in a cookieless world?

Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say....

By Shantanu David

Opinion
Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

By Piali Dasgupta

Marketing Moments
ROI better with privacy-led solutions: Google allays advertisers’ Privacy Sandbox...

In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the....

By Kanchan Srivastava

Marketing Moments
What's on brands' plates after the cookie crumble of 2024?

With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....

By Shantanu David

Marketing Moments
Over 90% advertisers not ready for cookieless world: Experts

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....

By Kanchan Srivastava