The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as....
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say....
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the....
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....