content-creation

When self-regulation fails, the government has little choice but to step in with executive action, say experts

Last month, Union Minister Ashwini Vaishnaw launched a $1 billion fund to boost the creator economy

Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and...

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...