New projections indicate robust growth ahead for video, digital and emerging entertainment segments as consumption patterns evolve
Global music powerhouse expands footprint in Indian entertainment by partnering with leading film production banner
New Premiere for iOS feature lets creators edit, customise and publish Shorts directly from the app
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When self-regulation fails, the government has little choice but to step in with executive action, say experts
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Last month, Union Minister Ashwini Vaishnaw launched a $1 billion fund to boost the creator economy
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and...
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...