Tags STORY
Marketing Moments
Influencer Marketing in 2023: The year of rise & regulations

Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers....

By Tanzila Shaikh

Marketing Moments
Large format TV shows is an area of interest for...

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans....

By Javed Farooqui