Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...