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Marketing Moments
e4m Media Debate 2024: Call for multiple ratings agencies to...

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies....

By Team PITCH

Marketing Moments
Losing ad monies due to 'flawed' NCCS: Advertisers

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and....

By Kanchan Srivastava

Marketing Moments
Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....