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Britannia Appoints Rakshit Hargave as New CEO

Britannia Appoints Rakshit Hargave as New CEO

  • by Team PITCH
  • November 06, 2025

New CEO to take charge from December 15, 2025


Altamash Khan appointed as Head of Media and Digital Marketing for Pantaloons

Altamash Khan appointed as Head of Media and Digital Marketing for Pantaloons

  • by Team PITCH
  • October 30, 2025

Altamash Khan joins Pantaloons from Raymond Lifestyle where he led large-scale digital initiatives across the company’s fashion portfolio


We’ll continue finding new ways to gain market share: Inderpreet Singh, Birla Opus Paints

We’ll continue finding new ways to gain market share: Inderpreet Singh, Birla...

  • by Simran Sabherwal
  • October 03, 2025

Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through...


Aditya Birla Sun Life Insurance launches #YeAkelaHiKaafiHai featuring Farhan Akhtar

Aditya Birla Sun Life Insurance launches #YeAkelaHiKaafiHai featuring Farhan Akhtar

  • by Team PITCH
  • August 21, 2025

The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited


Aditya Birla Group’s Sabyasachi Couture appoints Manish Chopra as CEO

Aditya Birla Group’s Sabyasachi Couture appoints Manish Chopra as CEO

  • by Team PITCH
  • July 14, 2025

Before this role, Manish Chopra held a senior position at Shein India, a company backed by Reliance Retail


Brands that listen, engage, and win in the numbers and narratives game

Brands that listen, engage, and win in the numbers and narratives game

  • by Team PITCH
  • April 04, 2025

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement


46 Trillion Minutes Strong: TV’s unmatched dominance in content consumption

46 Trillion Minutes Strong: TV’s unmatched dominance in content consumption

  • by Team PITCH
  • April 03, 2025

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building


46 Trillion Minutes Strong: TV’s unmatched dominance in content consumption

46 Trillion Minutes Strong: TV’s unmatched dominance in content consumption

  • by Team PITCH
  • March 26, 2025

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building


'Want Birla Opus to be a Rs 10,000 cr company after first 3 years of operation'

'Want Birla Opus to be a Rs 10,000 cr company after first...

  • by Kanchan Srivastava
  • July 08, 2024

Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...


'Reinvention in magazine content with changing times is key'

'Reinvention in magazine content with changing times is key'

  • by Team PITCH
  • May 06, 2024

At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...


Platinum Outdoor executes anamorphic, CGI campaign for Aditya Birla Health Insurance

Platinum Outdoor executes anamorphic, CGI campaign for Aditya Birla Health Insurance

  • by Team PITCH
  • April 29, 2024

The campaign covered 21 markets over three weeks


Leo Burnett India is lead creative and strategic AOR for Birla Opus

Leo Burnett India is lead creative and strategic AOR for Birla Opus

  • by Team PITCH
  • February 26, 2024

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...


Aditya Birla Finance teams up with KL Rahul

Aditya Birla Finance teams up with KL Rahul

  • by Team PITCH
  • February 15, 2024

Dentsu Creative India has conceived the new campaign


Aditya Birla Sun Life Insurance Releases Digital Campaign #LoveForALifetime’

Aditya Birla Sun Life Insurance Releases Digital Campaign #LoveForALifetime’

  • by Team PITCH
  • February 14, 2024

The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance


Unilever’s Sandeep Kohli to be CEO of Aditya Birla’s Novel Jewels

Unilever’s Sandeep Kohli to be CEO of Aditya Birla’s Novel Jewels

  • by Team PITCH
  • February 05, 2024

Sources indicate that Sandeep Kohli will assume the new role in April 2024


Aditya Birla Capital appoints Dentsu Creative India as lead brand communications agency

Aditya Birla Capital appoints Dentsu Creative India as lead brand communications agency

  • by Team PITCH
  • May 25, 2023

The account will be serviced from the agency's Mumbai office


Aditya Birla Health Insurance targets 5 million jumps in the fourth chapter of its #JumpForHealth Campaign

Aditya Birla Health Insurance targets 5 million jumps in the fourth chapter...

  • by Team PITCH
  • April 29, 2021

An initiative to encourage people to jump, as well as help the differently abled walk again Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health...


Aditya Birla Health Insurance launches ‘#ABHIKaro’ campaign

Aditya Birla Health Insurance launches ‘#ABHIKaro’ campaign

  • by Team PITCH
  • April 07, 2021

#ABHIKaro is a two video multilingual, multi-platform campaign ‘#ABHIKaro’ that has garnered a tremendous response Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance...


Aditya Birla Finance launches ‘Sapno ki Suno’ campaign

Aditya Birla Finance launches ‘Sapno ki Suno’ campaign

  • by Team PITCH
  • March 05, 2021

 A campaign that inspires consumers to step out and fulfil their dreams through a wide range of loan solutions Aditya Birla Finance...


ADITYA BIRLA FASHION AND RETAIL ANNOUNCES STRATEGIC PARTNERSHIP WITH DESIGNER “TARUN TAHILIANI”

ADITYA BIRLA FASHION AND RETAIL ANNOUNCES STRATEGIC PARTNERSHIP WITH DESIGNER “TARUN TAHILIANI”

  • by Team PITCH
  • February 24, 2021

India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Tarun Tahiliani to form a new...


Mpower launches mental health awareness campaign

Mpower launches mental health awareness campaign

  • by Team PITCH
  • January 18, 2021

Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...


Facebook & Instagram are becoming a go-to for content: Loveleen Sahrawat

Facebook & Instagram are becoming a go-to for content: Loveleen Sahrawat

  • by Team PITCH
  • November 27, 2020

On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...


e4m Diwali ad list: Campaigns that cracked the new normal Diwali code

e4m Diwali ad list: Campaigns that cracked the new normal Diwali code

  • by Team PITCH
  • November 13, 2020

From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...


Neerja Birla’s Mpower and Amitabh Bachchan collaborate on a nationwide mental health campaign #SunoDekhoKaho to sensitize citizens

Neerja Birla’s Mpower and Amitabh Bachchan collaborate on a nationwide mental health...

  • by Team PITCH
  • November 05, 2020

A conversational video between Mrs. Birla and Mr. Bachchan sought to address various aspects surrounding mental health in India Taking cognizance of the...


Birla White launches a brand film #DeewaronKiSuno in support of the painter community in India this festive season

Birla White launches a brand film #DeewaronKiSuno in support of the painter...

  • by Team PITCH
  • November 04, 2020

Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming brand film urging people to...


How Liva Is Looking To Engage With The Consumers In The ‘New Normal’

How Liva Is Looking To Engage With The Consumers In The ‘New...

  • by Rishi Sharma
  • June 29, 2020

Rishi Sharma, Assistant Vice President Marketing, Birla Cellulose and Head Digital, Brand Liva highlights key strategies that fashion brands should adopt when designing a marketing...


PhonePe launches India’s first Super Fund, a unique investment solution driving long-term wealth creation

PhonePe launches India’s first Super Fund, a unique investment solution driving long-term...

  • by pitchteam
  • May 04, 2020

Super Funds is powered by Aditya Birla Sun Life Mutual Fund PhonePe, India’s leading digital payments platform, today announced the launch of Super...


Building A ‘StrongCrete’ Relationship

Building A ‘StrongCrete’ Relationship

  • by Shreshtha Verma
  • April 09, 2020

Orient Cement, part of CK Birla Group recently launched its premium cement, ‘Birla.A1 StrongCrete. Manish Dua, President – Sales & Marketing, Orient Cement Limited how...


Allen Solly launches its First Ever Jeans campaign

Allen Solly launches its First Ever Jeans campaign

  • by pitchteam
  • August 19, 2019

The film will feature on TV, digital, print, 1000+ cinema halls and social media platforms Allen Solly, India’s pioneer brand in casual work...


Louis Philippe unveils Permapress collection with  new brand campaign ‘Stay Uncrushed’

Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

  • by pitchteam
  • July 26, 2019

The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...


Success or Health? Asks Aditya Birla Capital’s latest Health Insurance campaign.

Success or Health? Asks Aditya Birla Capital’s latest Health Insurance campaign.

  • by pitchteam
  • January 21, 2019

Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL), today announced the launch of its...


Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

  • by pitchteam
  • November 20, 2018

Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a...


Van Heusen launches its uniquely engineered wardrobe ‘Move Labs’ with a new TVC

Van Heusen launches its uniquely engineered wardrobe ‘Move Labs’ with a new...

  • by pitchteam
  • October 26, 2018

Van Heusen, India’s premium fashion power house brand for men and women from Aditya Birla Fashion and Retail Limited, unveiled its latest innovative...


Mpower Minds launches eye-opening campaign #SayItRight on World Suicide Prevention Day

Mpower Minds launches eye-opening campaign #SayItRight on World Suicide Prevention Day

  • by pitchteam
  • September 10, 2018

~The digital campaign aims to drive awareness for suicide prevention in India~ Mpower of the Aditya Birla Education Trust,...


Louis Philippe launches the ‘Rise above the Rest’ campaign

Louis Philippe launches the ‘Rise above the Rest’ campaign

  • by pitchteam
  • June 26, 2018

~The campaign brings to life the Louis Philippe man, a visionary leader who creates impact and leaves a mark of greatness...


WHY SHOULD YOU LOOK FORWARD TO PITCH CMO SUMMIT BANGALORE!

WHY SHOULD YOU LOOK FORWARD TO PITCH CMO SUMMIT BANGALORE!

  • by pitchteam
  • June 12, 2018

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...


JOIN MUSIC INC - MEET BADSHAH | ANUPAMA CHOPRA | BHUSHAN KUMAR | RAJ NAYAK AND MORE

JOIN MUSIC INC - MEET BADSHAH | ANUPAMA CHOPRA | BHUSHAN KUMAR...

  • by pitchteam
  • June 11, 2018

SPEAKERS AT MUSIC INC | L-R  Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...


LOUDEST.IN & EXCHANGE4MEDIA ANNOUNCE 70 SPEAKERS FOR MUSIC INC.

LOUDEST.IN & EXCHANGE4MEDIA ANNOUNCE 70 SPEAKERS FOR MUSIC INC.

  • by pitchteam
  • June 06, 2018

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...


Pitch CMO Summit: Best way to man’s wallet is through his heart; Ajay Kakar, CMO, Aditya Birla Capital

Pitch CMO Summit: Best way to man’s wallet is through his heart;...

  • by pitchteam
  • May 07, 2018

Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi,...


Pitch CMO Summit Delhi edition, 3rd May

Pitch CMO Summit Delhi edition, 3rd May

  • by pitchteam
  • May 04, 2018

The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...


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