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Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Soumya Gawri
  • July 27, 2025

Our weekly take on ads that caught our eye or failed to make an impression


Bingo! Tedhe Medhe launches new campaign, turns viral reel into snack anthem

Bingo! Tedhe Medhe launches new campaign, turns viral reel into snack anthem

  • by Team PITCH
  • July 25, 2025

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless


From javelin to fencing, are Indian brands warming up to sports beyond cricket?

From javelin to fencing, are Indian brands warming up to sports beyond...

  • by Soumya Gawri
  • July 07, 2025

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...


Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Soumya Gawri
  • February 22, 2025

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever


K-pop singer Aoora adds zing to ITC Bingo's new ad for Korean-inspired snacks

K-pop singer Aoora adds zing to ITC Bingo's new ad for Korean-inspired...

  • by Team PITCH
  • March 14, 2024

ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun


Tata Play Binge rolls out campaign with Saif and Kareena

Tata Play Binge rolls out campaign with Saif and Kareena

  • by Team PITCH
  • June 27, 2023

The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps


Google unveils new version of search engine using AI

Google unveils new version of search engine using AI

  • by Team PITCH
  • May 11, 2023

The new version has been called Search Generative Experience


Google unveils new version of search engine using AI

Google unveils new version of search engine using AI

  • by Team PITCH
  • May 11, 2023

The new version has been called Search Generative Experience


Tata Sky Binge partners with CuriosityStream to Bring World-Class Factual Entertainment for its Subscribers

Tata Sky Binge partners with CuriosityStream to Bring World-Class Factual Entertainment for...

  • by Team PITCH
  • November 17, 2020

Tata Sky Binge adds thousands of exciting, on-demand titles from CuriosityStream’s distinguished library of world-class documentaries CuriosityStream, Tata Sky, and Pay TV...


Bingo! launches #ChillWithBingo Campaign for consumers to win chilling prizes

Bingo! launches #ChillWithBingo Campaign for consumers to win chilling prizes

  • by Team PITCH
  • November 04, 2020

Bingo! Launches a new campaign to reward its consumers. All you have to do is Chill! Bingo! wants to help elevate that...


Tata Sky Binge further expands its content library -  Partners with SonyLIV to bring high quality Shows, Movies & Sports to customers

Tata Sky Binge further expands its content library - Partners with SonyLIV...

  • by Team PITCH
  • November 02, 2020

Tata Sky Binge adds 1000+ hours of exciting on-demand content from SonyLIV’s distinguished library including Originals, TV shows and Movies along with the benefits...


Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

  • by Team PITCH
  • October 28, 2020

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...


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Marketing Moments

  • Adidas taps into football nostalgia with a new star-studded World Cup campaign

    Adidas taps into football nostalgia with a new star-studded World Cup campaign

    • by Pitch Team
    • January 27, 2026
  • Republic Day OOH campaigns that turned patriotism into powerful moments

    Republic Day OOH campaigns that turned patriotism into powerful moments

    • by Pitch Team
    • January 27, 2026
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    • by Pitch Team
    • January 26, 2026
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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