India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite...
.jpg)
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as...
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...