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Gupta has in the past worked with PepsiCo, Bikano & Tata Consumer
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour