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IKEA’s Creative Account Down to Final Five Agencies

IKEA’s Creative Account Down to Final Five Agencies

  • by Team PITCH
  • December 09, 2025

McCann, VML, Adam & Eve\TBWA, VCCP and AMV BBDO compete as the retailer searches for its next creative lead


Josy Paul Continues as BBDO India Chief After Omnicom IPG Merger

Josy Paul Continues as BBDO India Chief After Omnicom IPG Merger

  • by Team PITCH
  • December 02, 2025

Creative leader’s mandate remains unchanged as he continues to drive globally recognised, purpose-led work from India.


Prasoon Joshi Set to Lead Omnicom Advertising India

Prasoon Joshi Set to Lead Omnicom Advertising India

  • by Team PITCH
  • December 02, 2025

IMPACT sources confirm the creative stalwart’s new role following Omnicom’s global restructuring and brand consolidation moves.


BBDO India posts Rs 299 cr profit in FY24, income down 19% from last FY

BBDO India posts Rs 299 cr profit in FY24, income down 19%...

  • by Team PITCH
  • July 03, 2025

Despite a decline in topline revenue, BBDO India saw a 61% increase in other income


Cannes Lions:  India eyes wins in Film, Titanium and SDG categories on Day 5

Cannes Lions: India eyes wins in Film, Titanium and SDG categories on...

  • by Team PITCH
  • June 20, 2025

India’s Cannes Lions 2025 run continues with three new shortlists on Day 5 in Film, Titanium, and Sustainable Development Goals categories


Omnicom-IPG Merger: What happens to their six creative agencies?

Omnicom-IPG Merger: What happens to their six creative agencies?

  • by Kanchan Srivastava
  • May 30, 2025

Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...


Cannes Lions 2024: BBDO India to submit Ariel HomeTeams and 103 Rakhee campaigns

Cannes Lions 2024: BBDO India to submit Ariel HomeTeams and 103 Rakhee...

  • by Team PITCH
  • May 20, 2024

Last year, the agency sent its work for the iconic #ShareTheLoad, WhatsApp “Scam se bacho” and Ralco Tyres #NoPressureDelivery


Don’t let harsh light spoil your family time, says Crompton's latest TVC

Don’t let harsh light spoil your family time, says Crompton's latest TVC

  • by Team PITCH
  • March 13, 2024

The campaign is conceptualized by BBDO


Aditi Choudhury joins EssenceMediacom as Creative Strategy Director, APAC

Aditi Choudhury joins EssenceMediacom as Creative Strategy Director, APAC

  • by Team PITCH
  • January 02, 2024

Prior to this, Aditi Choudhury was associated with Wavemaker for nearly three years


Gemini Cooking Oil unveils new campaign film

Gemini Cooking Oil unveils new campaign film

  • by Team PITCH
  • December 12, 2023

The film makes the point on the role of homemakers, knowing what is best for the health of the family


BBDO India works very hard, winning awards, but its growth has been too slow: TzeKiat Tan

BBDO India works very hard, winning awards, but its growth has been...

  • by Kanchan Srivastava
  • September 28, 2023

During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she...


BBDO conceptualises quirky ad campaign for Ford India's EcoSport SE

BBDO conceptualises quirky ad campaign for Ford India's EcoSport SE

  • by Team PITCH
  • March 16, 2021

The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins...


Akshay Kumar & Kulbhushan Kharbanda star in PagarBook's maiden campaign

Akshay Kumar & Kulbhushan Kharbanda star in PagarBook's maiden campaign

  • by Team PITCH
  • December 16, 2020

Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...


Troikaa appoints BBDO as AOR for Dynapar pain relief spray

Troikaa appoints BBDO as AOR for Dynapar pain relief spray

  • by Team PITCH
  • December 03, 2020

The agency will handle strategy and communication across digital, social and mainline for the brand Troikaa Pharmaceuticals Ltd.has appointed BBDO India as the AOR for...


QUAKER CELEBRATES THE ‘REAL FIT’ IN NEW CAMPAIGN

QUAKER CELEBRATES THE ‘REAL FIT’ IN NEW CAMPAIGN

  • by pitchteam
  • May 01, 2018

Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest...


Local commerce is the next big opportunity in the e-tailing space: Sachin Kapur

Local commerce is the next big opportunity in the e-tailing space: Sachin...

  • by Harsh & Himani
  • October 29, 2012

[caption id="attachment_16542" align="alignright" width="260"]


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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