Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
With the help of this campaign, the brand aims to position itself as the first choice of new moms
Adds thoughtful colours to the game through brand association with six teams
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Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
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This association will further strengthen the brand perception of the lubricant behemoth
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
In his last stint, Anil was Head of South Entertainment at Wavemaker
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets...
The agency will be responsible for driving digital communications for its sub brands - Youva and HQ Navneet Education Limited, one of India’s oldest and...
Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...
Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and...
The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection...
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift...
Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world Gulf Oil Lubricants India Ltd., a...
New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Teasers feature MS Dhoni, Harbhajan Singh, Dwayne Bravo, Ravindra Jadeja, Murali Karthik & Michael Hussey Mr. Pride, the main protagonist, personifies Gulf Oil’s...
Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack...