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Martech
Generative AI to redefine creative development: Amazon Ads

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

By Team PITCH

Marketing Moments
After Netflix, Amazon Prime Video also rolls out AvoD model

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

By Team PITCH

Marketing Moments
2023: When digital advertising got bigger

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’....

By Kanchan Srivastava

Marketing Moments
Amazon mulling investment in Diamond Sports: Reports

As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon....

By Team PITCH

Marketing Moments
After Meta, Amazon join hands with Snap for in-app purchases

Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat,....

By Team PITCH

Pitch Feature
Amazon and Meta’s camaraderie to open up new advertising opportunities?

Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet....

By Team PITCH

Marketing Moments
Global ad game: Is Google and Meta’s loss Amazon’s gain?

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....

By Kanchan Srivastava

Pitch Feature
Amazon posts $9.9 billion in profits in Q3

The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion

By Team PITCH

Marketing Moments
How 2.5 million SMBs are fuelling Amazon India’s ad business

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in....

By Kanchan Srivastava

Marketing Moments
Marketers shifting ad money from Search to e-commerce & social...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

By Team PITCH