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Marketing Moments
TV sees highest ad volume in 5 years: BARC

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16....

By Sonam Saini

Marketing Moments
Mondelez India urges ‘Goodness’ this Diwali, through Cadbury Celebrations’ ‘Most...

Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them....

By Team PITCH

Marketing Moments
Birla White launches a brand film #DeewaronKiSuno in support of...

Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming....

By Team PITCH

Marketing Moments
New Whiskas advertisement urges India to adopt cats

Campaign goes live in partnership with MX player Whiskas – a brand of MARS Petcare, has introduced a....

By Team PITCH

Marketing Moments
Ananya Panday to endorse Vega

Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs....

By Team PITCH

Marketing Moments
Allen Solly launches ‘#Reclaim2020’ campaign in the festive season

Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and....

By Team PITCH

Marketing Moments
WOW Skin Science India Signs Bollywood Star Bhumi Pednekar as...

WOW Skin Science has announced its association with Bollywood star and climate warrior Bhumi Pednekar. Bhumi is now....

By Team PITCH

Marketing Moments
REEBOK’S ICONIC CLUB C CELEBRATES 35 YEARS

Reebok pays homage to the Club C, as the cult classic shoe celebrates 35 years of iconic style. Born in....

By Team PITCH

Marketing Moments
ASCI investigates advertisements for liquor brand extensions appearing during IPL

Complaints against eight such advertisements have been registered over the past one month The Advertising Standards Council of India (ASCI)....

By Team PITCH

Marketing Moments
Star hikes ad rates for last four IPL 2020 matches

As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian....

By Sonam Saini