ad-rates

While the ad rates for India matches were in the range of ?20-25 lakh per 10-second slot on TV, CTV rates stood at ?10-15 lakh....

While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...

Experts say GECs and movies may walk away with major chunk of the ad monies

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say...

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are...

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV...

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...