The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...
Inspired consumers to begin 2021 with renewed enthusiasm Bidding goodbye to 2020, a rather testing and unexpected year, Budweiser 0.0 launched Conquer 2020 –...
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To...
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...
Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...
As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulated in a funny, witty and topical video by sleep...
The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...
As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums...
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories...
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy,...
On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...
e4m Screenage 2020: On the first day, David Dahan, Worldwide Managing Director, Ogilvy & Managing Director, WPP,...
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at The COVID...
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...
According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...
Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically Allen...
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year Several BFSI...
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...
To celebrate the IPL season, the company announced that it will select a person with one of the highest cart values along with a creative...
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million...
First-time Official Partner to team Royal Challengers Bangalore, the brand celebrates their coming together and the team’s performance in this year’s tournament
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020 EdTech firm Great Learning has released a new...
While growth slowed with 2.2m paid net adds in Q3 vs. 6.8m in Q3’19, the company says that it is primarily due to their record...
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability...
Several brands took to social media to wish netizens a happy Eid with a request to stay safe Eid ul-Fitr, the festival that celebrates love...
Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...
FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising income levels, urbanization and changing...
The sports channels of SPN is now the Home of Football with eight premier international football properties Football is rapidly becoming...