As a part of this partnership, UPKL will gain access to 900+ branding sites across PVR INOX in India
Elara Capital flags pressure on broadcasters, theatres, and mid-sized OTT players as consolidation accelerates
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Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not