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Opinion
Paving the future growth roadmap of a legacy brand in...

Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient....

By Nikhil Gupta

Opinion
How FMCG Industry is Pledging to Promote Sustainable Practices

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water....

By Manish Aggarwal

Opinion
Embracing the Resurgence of Retail: A Thriving Landscape in India

Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with....

By Dr Manu Nanda

Opinion
Navigating the winds of Change in Digital advertising: A pivotal...

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities....

By Shailley Singh

Opinion
Unlocking the Potential of AI-Based Social Listening For The Information...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....

By Arun Pattabhiraman

Opinion
Adapting Social Media Tactics in a Changing Landscape For Sustainable...

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

By Amrita Sharma

Opinion
Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

By Piali Dasgupta

Opinion
2023 Top Trends That Delivered Big on ROI

Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth

By Srikant Rajasekharuni

Marketing Moments
Decoding the MBA bias in Marketing

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about the unhealthy MBA obsession in Marketing....

By Piali Dasgupta

Marketing Moments
Metaverse: A portal to the future of branding

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes....

By Team PITCH