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Guest Column: Neha Plasterwala, Head of Marketing and Communications – Lockton India, writes about the evolution of marketing, the future of brand-client relationship and more

Guest Column: Saumitra Prasad, Chief Marketing Officer, DOMS Industries, writes about harnessing India's cultural legacy in stationery, the rise of hybrid stationery, sustainability and more

Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them

Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity

Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient & Effective’ Marketing Strategy for...

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc

Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with online giants, digital dominance, and...

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities that will redefine the industry

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence

Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about the unhealthy MBA obsession in Marketing “Qualification: MBA from...

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes how metaverse encapsulates Virtual Worlds,...

Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency Getting a marketing message to...

Guest Column: Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and...

Guest Column: Arun Fernandes, Founder-CEO, Hotstuff Medialabs, lists down a few trends that suggest a positive road ahead for the BFSI sector The...

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, mentions the F&B sector relies heavily on R&D to make the products healthier, tastier, more sustainable, stay...

Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries The practice...

Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan to leave a lasting impression on the...

Guest Column: Gurumukh Uttamchandani, Executive Director – Syska shares the upcoming trends in consumer behaviour that B2C brands and marketers should take into account in...

Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take into account in the new...

Guest Column: Prosonjit Basu, Chief Strategy Officer, Home Credit India pens down new-age trends brands could use to enhance customer engagement in today's day and...

Guest Column: Zahara Kanchwalla, Co-Founder & CEO, Rite KnowledgeLabs shares the key pointers for CXOs to keep in mind for driving an effective communication when...

Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved The pandemic brought an enormous change...

Guest Column: Milesh Gogad, CMO, Indegene talks about building a purpose-driven brand that enables future ready healthcare Covid-19 tested the healthcare industry’s purpose. In a...

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that insight on integrating  the 3 Vs – Voice, Video, and Vernacular “Get closer than...

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...

Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...

Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...

Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector

Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...

Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums...

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...

Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of...

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in...

Guest Column: Harit Nagpal, MD & CEO at Tata Sky Ltd, writes why engaging with colleagues, a...

Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer,...

Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani,...

Guest Article: Online gaming has seen unprecedented growth during the pandemic and Vivek Singh, Co-Founder, Stick Pool Club tells us how companies are coming up...

The newly launched chocolate has no added sugar and is naturally sweetened Sugar Free has ventured into the premium dark chocolate category with...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...

Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment...

Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd says that the pandemic provided companies an opportunity to ‘adapt to win’ so that the...

Guest Column: Meenu Bagla, CMO, Cyient Ltd., writes the pandemic has again highlighted the value of human capital in ensuring business continuity and building resilience...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create...

Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...

Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...

Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...

Vineet Sehgal, CMO, Quikr says that with budget cuts marketers in the post Covid-19 world will need to think out-of-the-box, question preconceived notions about marketing,...

Soumya Shetty, Head of Marketing, Enrich Salon tells us how the salon industry adapted to the Covid-19 pandemic and made adjustments to their strategies accordingly...

Vikram Ahluwalia, Director – Marketing, SRL Diagnostics says that in uncertain and unpredictable times, the most humane thing we can do is be empathetic  ...

Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from...

Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into advantages   Covid-19 brought the...

Nishant Kashikar, Country Manger – India and Gulf, Tourism Australia emphasizes that this is the time for marketers in the tourism sector to connect with...

Vineet Singh, Group CMO, Embassy Group says that leveraging on the consumers’ need for a sense of community and togetherness will be the cornerstone for...

Chandrashekhar Mantha, Partner, Media & Entertainment Lead-Risk Advisory, Deloitte India says that by leveraging technology and staying true to principles of human centricity, brands can...

Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...

Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...

 Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part...

Sumita Dutta, Executive Director (Corporate Affairs), SAIL says that crisis opens up new challenges and businesses that spot the trend and seize new opportunities will...

Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance says that marketers should shift gears to support short-term marketing strategies to...

Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors writes about how the brand has always led the way when it comes...

Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating...

Alok Kohli, Business Director – DSM India says that even as consumers control discretionary spends, marketers should prepare for the long haul as a W-shaped...

Sumit Lakhani, CMO, Awfis lists the top trends driving the marketing function in Real Estate companies during the pandemic It took one virus a couple...

Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing strategies, strengthen their existing connections...

Smita Murarka, VP-Marketing, Duroflex says that consumers will look for the fluidity of purchase between brick-and-mortar and online platforms and integrating both will be key...

Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically...

Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies will help in regaining all the losses and help sustain...

Ruchika Varma, CMO, Future Generali India Insurance lists down mantras of what it will take for brands in General Insurance to win in the time...

Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital says improvisation, adaptation & deliverance will be the key elements at the helm of the decision making...

Rishi Sharma, Assistant Vice President Marketing, Birla Cellulose and Head Digital, Brand Liva highlights key strategies that fashion brands should adopt when designing a marketing...

Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and...

Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India highlights the question that marketers need to ask themselves and adds that digitisation and communication are the...

Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances. He adds that brands...

Meghna Apparao, Chief Business Officer, Licious says that the consumer changes, due to the lockdown, will be a lot stickier as we see the  emergence...

Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India say that brands need to re-write the definition of loyalty by putting the customer’s...

Vishveshwar Jatain, Marketing  Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...

Jayati Singh Global Head, Marketing – Tally Solutions says that B2B marketers are turning to online experiences and virtual walkthroughs as they are easier to...

Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and employees during the pandemic  ...

Vikram Agarwal, MD, Cornitos believes that brands have an opportunity to become pillars of stability in an unstable world by offering realness and intimacy to...

Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University details how changing consumer behaviour, during the current pandemic, has impacted...

Eshwar N, Chief Marketing Officer, CASAGRAND says innovation in communications and a creative approach to get messages across is the need of the hour. Businesses...

Ramakant Khandelwal, CMO, PAYBACK India says that going ahead advertising spends must be calibrated with clearly defined objectives and tied to outcome. We are...

Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company says businesses must deliver on the assurance of ‘Trust and Safety’ to...

Neeraj Bahl, MD & CEO BSH, Home Appliances, India reveals that the company will introduce consumer offers to help aid consumers buy the product and...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Saumya Tyagi, Director Marketing – Tetra Pak South Asia highlights the role packaging...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashvin Vellody, Partner, Deloitte India & Ankush Garg, Director, Deloitte India highlight the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India says an organization’s ability...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Kanika Mittal, Business Head, Twitter India showcases how Twitter is empowering brands to...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anirban Sen, VP and Head of Business (Chewing and Confectionery), Godfrey Phillips India...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shekhar Agarwal, Head of Marketing, Havmor Ice Cream highlights the challenges that touch-based...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Prasun Kumar, Chief Marketing Officer, Magicbricks says the focus for real estate brands...

As the effects of Covid-19 unravel, Sushil Goswami, General Manager – Marketing, CPD India & Nepal, The Himalaya Drug Company lists critical pointers in working...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ruchika Mehta, Corporate Director – Communications and PR, Apeejay Surrendra Park Hotels Limited...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ankit Agrawal, Partner, Mysore Deep Perfumery House tells us how the fragrance and...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Meghashyam Dighole, Head of Marketing- Premium Motorcycles, TVS Motor Company says that in...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Nipun Marya, Director - Brand Strategy, Vivo India says in the post covid...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shalini Gupta, Head - Marketing – Eyeplus, Titan Company Ltd. says that innovations...

To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sameer Saxena, Director – Strategy Marketing, Group Legrand India says marketers need to...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit,...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anuj Barasia, Vice President- Marketing of Spartan Poker says in the post-covid world,...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance pens down evolving marketing strategies...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Karan Kumar, CMO, DLF Limited says that consumers today expect brands to not...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Gaurav Mehta, CMO, CarDekho believes that the current period seems to be the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India says being relevant at home...

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sapangeet Rajwant, Head - Marketing and Digital – Hindi Mass Entertainment & Head...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Adhish Zaveri, Director-Marketing, Shaadi.com says that it’s paramount for marketers to embrace the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India lays down a game...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance says ...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rajat Uppal, National Marketing Head, RED FM lists down the changes that can...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sumit Sehgal, CMO, Sheela Foam Ltd. says that for marketers subjective evaluation will...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rahul Gandhi, CMO, iD Fresh Food says that in the new order technology...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shirish Agarwal, Head- Brand & Marketing Communication, Panasonic India says that innovation, empathy...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance says that brands...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mr. Nikhil Gupta, Commercial Operations Manager & Head- Integrated Marketing Communications, Signify Innovations...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Piali Dasgupta, VP- Marketing, Columbia Pacific Communities lists the factors that will dictate...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative,...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Dr. Khyati Jagani, Assistant Professor, Marketing, FLAME  University looks at how brands have...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mayur Hola, Head of Global Brand, OYO Hotels & Homes lists top 10...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,  Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19', Sushil Goswami, General Manager -Marketing, CPD India & Nepal, The Himalaya Drug Company...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Manasi Narasimhan, VP and Head Marketing and Communications South Asia, Mastercard says that...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet says that seasoned...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?,  Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?,  Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19", Meera Iyer, Chief Marketing Officer, Medlife highlights the consumer behaviour shifts expected post...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19",  Saurabh Garg, Co-founder and Chief Business Officer, NoBroker.com tells us how marketers will...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Nikhil Chand, Director – Foods and Confectionery, Nestlé India explains how the food...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,Amitabh Pande, Country Marketing Manager, IKEA India says that brands that ‘show up’ during...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19',  Amit Tiwari, Vice President – Marketing HAVELLS India Ltd, India says that the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Venkataramani Suresh, Chief Business Officer - Wedding Services, Matrimony.com says it’s important for...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Anjana Ghosh, Director of Marketing and Business Development, Bisleri says that brands will...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Arvind R P, Director - Marketing & Communications, McDonald’s (West and South) says...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India, Tata Consumer Products says that...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Swati Rathi, Head of Marketing, Godrej Appliances elucidates what marketers should do to...

In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Tarun Jha, Head of Marketing and Product, ŠKODA AUTO says that the post Covid-19 world...

In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Vijay Kaul, DGM Marketing Communication,Yamaha Motor India Sales Pvt. Ltd says that marketers need to...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd says...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Abhishek Joshi - Head of Marketing and Business Partnerships, MX Player says that...

As consumption among semi-urban and rural customers increases, Sanjesh Thakur, Partner, Deloitte India says that the road to economic recovery will have to pass through...

Nathalie Amiel-Ferrault, Vice President, Customer Experience and Marketing, FedEx Express Middle East, Indian Subcontinent and Africa lays  down the case of how creating an environment...

With the Coronavirus disease, also called COVID-19, pandemic triggering a lockdown around the globe, Mahesh Chauhan, Founder, Salt Brand Solutions tells us what brands must...

Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today in the hearts of digitally...

With digitization, changing consumer behaviour and thrust on rural development, Bakery industry is undergoing major changes in the last two decades. Though there...

Influencer marketing is a major trend in today’s time and is undoubtedly showing no signs of slowing down. One can open any social media account...

Customers retained are customers gained. Customer retention is key to building a brand and proving to the other players in the market that you offer...

The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So...

It’s been a long week packed with marketing meetings. Weary and tired, all you want to do is to catch the last flight out of...

For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...

FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising income levels, urbanization and changing...

Consumer goods industry is growing at a very fast pace. In just a decade’s time, the industry has evolved like never before and the credit...

The Indian employment landscape is tremendously changing with the introduction of new business models and jobs every year. The job market is no longer a...

Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...

Being a successful B2B tech marketer isn’t easy. Here are six ways that B2B marketers can up their game. B2B marketers, especially in the tech...

Brand Advocacy – it is most simply defined as leveraging your relationships with people who are supporters of your business so that they help you...

If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...

Content marketing has become an important part of most brands’ and marketers’ playbooks. And rightly so! Our daily lives are inundated with ads. Creative...

Dhondy, Founder & MD of Creatigies Communications, had the pleasure of working closely with George John as CEO of Anthem & TBWA Anthem. He shares...

As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother, while she struggles with her mobile phone and smart TV,...

Creation of Explainer videos will spike in India The world has seen the true power of online videos. Companies like Dropbox and Groupon started to...

Another year is done and dusted! And we are back here again drafting our marketing plans. But! This year is different! This is the year...

The final year of this decade is upon us, which brings its own set of challenges for advertising professionals. They will be required to work...

A customer sees an ad for your sale on a third-party website. It is tempting but they decide to park that thought for now. In...

Every year, we scramble to do last-minute present-buying, pay an eye-watering amount for roses and flowers, and seek to secure a table at the year’s...

It all began with the use of the pound sign to mark metadata tags in Internet Relay Chats to categorize channels. Back in 1988, it...

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...

The world of communication as we know is transforming rapidly. Gone are the days when a brand could rely on unidirectional communication to a captive...

More than 70% of Indian population lives in rural areas and urban slums. These markets not only contribute to more than 3/4th of the workforce...

Technology is all pervasive in our times and so is digitization - dynamism is the hallmark of both. Some refer to it as Digitalisation and...

In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative offerings and personalized experiences. They must understand the entire customer...

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...

In this ever-changing and digitally scripted marketing environment, one phrase has been beaten to death and that’s Best Practices. It’s now primitive and substituted by...

In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...

A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...

A squillion broken TV remoteshave borne the fury of viewers who, when watching live sports or their favourite shows, have been interrupted by intermittent broadcast....

It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across...

It’s the first month of the financial year and given that it’s another new year it automatically calls for a new ‘annual’ plan. If I’m...

Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s description of the ‘Mechanical Man’ ...

So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...

If you aren't living under a rock, or even worse - you don't have internet access, you know that Facebook has been in hot waters....

Of all the challenges marketers face in reaching their target audiences, creating relevant content for today's 'mobile-first' consumers has arguably been one of the most...

Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...

While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to replace AI as the next...

Artificial Intelligence and Machine Learning will be the biggest trend in the Digital eco system. AI (Artificial Intelligence) and ML (Machine Learning) is being...

In the past few years, owing to the extensive tech advancements, the way we communicate has undergone several deep-rooted disruptions. Businesses, driven by their perpetual...

Mobile and video have been the buzzwords for digital advertising over the last few years. The reason for this is simple: it is a combination...

It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...

There is a lot of noise out there. I don't want to follow the trend - I want to create the trend : Iman As...

What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...

While millennials are not vastly different from the rest, but the pace of change they represent is significant. They are from the generation that has...

Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value fit, etc. all come under...

Given the significant interest in fintech globally, and its ongoing evolution - the word “fintech” is now officially in Oxford dictionary. The fintech ecosystem in...

TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these mediums, most of the ads...

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years,...

The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but possibly not that relevant to...

An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share of the market since the...

It is

Increasing awareness among advertisers as well a

The year 2007 was special for the Internet which came into reckoning for