WPP Media will work closely with Bayer to strengthen consumer engagement, optimize media efficiency, and integrate digital and ecommerce initiatives for greater business impact
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
The mandate covers media planning and buying, digital strategy, and execution
The mandate was earlier with Madison World
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...