IPG’s Lodestar UM wins global media mandate for Amazon Music
WPP retains Amazon’s overall advertising mandate in India and only Amazon Music’s mandate has shifted to Lodestar UM
On The Move
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IPG’s Lodestar UM has won the integrated global media mandate for Amazon Music.
The account is estimated to be valued at over Rs 100 crore.
WPP retains Amazon’s overall advertising mandate in India and only Amazon Music’s mandate has shifted to Lodestar UM
In September 2024, Amazon shifted global media account to WPP and Omnicom, replacing IPG. While OMG is responsible for overseeing the Americas, WPP handles the EMEA and APAC regions. The decision was taken after a six-month-long review process.
