At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
The campaign has been conceptualized by Ogilvy
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...