Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream narratives
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Here’s your weekly forecast of what rained gold and what just got washed away
The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde
OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series
The campaign is conceptualised and produced by Kulfi Collective