Sporting Beyond will provide Virat Kohli with advisory and consultancy services
.jpg)
The partnership aims to redefine the landscape of cricket entertainment through content and live events
The two have starred in MakeMyTrip's 'Asli Star' campaign, which also features Jackie Shroff, Prabhu Deva and Shankar Mahadevan
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts