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Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this....
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately....
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a....
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape....
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement....
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of....
