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If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big....
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe....
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a....
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the....
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in....
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact,....
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV....
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step....
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a....
