‘We would like to develop the powermints category further in India with the launch of Center Fresh Mints’- Rohit Kapoor, Director-Marketing, Perfetti Van Melle India

Associate Editor

Associate Editor at exchange4media group

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Perfetti Van Melle India has launched Center Fresh Mints, an offering that expands the much-loved Center Fresh brand into the....

November 16, 2018 By Simran Sabherwal

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Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the....

November 06, 2018 By Simran Sabherwal

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Mattel India recently released a digital campaign, 'You Can Be Anything,’ to identify role models who inspire young girls. Lokesh....

November 02, 2018 By Simran Sabherwal

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25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo,....

October 30, 2018 By Simran Sabherwal