Simran Sabherwal STORY
Simran Sabherwal

Associate Editor

sim.sab@gmail.com

NA

Associate Editor at exchange4media group

BrandTalk
Print has a very high degree of trust: Yadvinder Singh...

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print....

By Simran Sabherwal

BrandTalk
Brands gear up for festive season cheer

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic....


BrandTalk
A festive boost for the real estate & home improvement...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season....


BrandTalk
Consumer durable players hopeful of a ‘happy Diwali’

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to....

By Simran Sabherwal

BrandTalk
Brands upbeat about sales uptick in the festive season

Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers....

By Simran Sabherwal

BrandTalk
Brands up marketing spends as consumers step out for the...

As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season With Diwali....

By Simran Sabherwal

BrandTalk
Things look up for real estate biz down south ahead...

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season....

By Simran Sabherwal

BrandTalk
We need to be a brand that is relevant, relatable...

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation....

By Simran Sabherwal

BrandTalk
Innovation & diversification have been essential: Arjun Ranga

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all....

By Simran Sabherwal

BrandTalk
‘JK Cement’s marketing strategies aligned with increased digital reach in...

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty....

By Simran Sabherwal

BrandTalk
My Marie My Startup: 'Women entrepreneurs can be the change-makers...

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs  ....

By Simran Sabherwal

BrandTalk
This year, protecting business, not growth, is the key: Mahesh...

Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the....

By Simran Sabherwal

BrandTalk
Agility, adaptability & technology important in crisis time: Oliver Mirza,...

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with....


BrandTalk
How we optimised mediums makes End of Reason Sale unique:...

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a....

By Simran Sabherwal

BrandTalk
eBay may look at outdoor campaigns towards the end of...

Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....

By Simran Sabherwal