Associate Editor at exchange4media group
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a....
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....
Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new....
Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with....
Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core....
Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long....
Abhinav Iyer, Head - Marketing & Strategy, Muthoot Finance says the company is planning to launch its marketing campaign soon.....
JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu....
Sustainable and profitable growth has been the mantra for Perfetti Van Melle India, says Rajesh Ramakrishnan, Managing Director, Perfetti Van....
Innovation and delighting the consumer, says Rohit Kapoor, Director - Marketing Operations, Perfetti Van Melle India, is the mantra that....
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells....
K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The....
The inspiration for Montblanc, the manufacturer of luxury watches, writing instruments, jewellery, leather goods, fragrance and eyewear, is the highest....
Leading packaging and processing solutions provider Tetra Pak, has taken packaging to a new level by taking Smart Packaging from....
PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern....