Simran Sabherwal STORY
Simran Sabherwal

Associate Editor

sim.sab@gmail.com

NA

Associate Editor at exchange4media group

BrandTalk
How we optimised mediums makes End of Reason Sale unique:...

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a....

By Simran Sabherwal

BrandTalk
eBay may look at outdoor campaigns towards the end of...

Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....

By Simran Sabherwal

BrandTalk
ON A WILD AND INNOVATIVE JOURNEY

Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new....

By Simran Sabherwal

BrandTalk
'With storytelling ingrained in our DNA, our job is to...

Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with....

By Simran Sabherwal

BrandTalk
TITAN’S BRAND ZOYA: KEEPING THE SPARKLE ALIVE IN TESTING TIMES

Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core....

By Simran Sabherwal

BrandTalk
‘Lenovo SmarterEd is built on the premise that there is...

Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long....

By Simran Sabherwal

BrandTalk
‘We Are Reviewing Our Marketing Plans And Advertising Approach Going...

Abhinav Iyer, Head - Marketing & Strategy, Muthoot Finance says the company is planning to launch its marketing campaign soon.....

By Simran Sabherwal

BrandTalk
WE HAVE PUSHED OUR NEW CAMPAIGNS AND PRODUCT LAUNCHES TILL...

JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu....

By Simran Sabherwal

BrandTalk
‘We would like to stay ahead of the category in...

Sustainable and profitable growth has been the mantra for Perfetti Van Melle India, says Rajesh Ramakrishnan, Managing Director, Perfetti Van....

By Simran Sabherwal

BrandTalk
Innovating and delighting The Consumer

Innovation and delighting the consumer, says Rohit Kapoor, Director - Marketing Operations, Perfetti Van Melle India, is the mantra that....

By Simran Sabherwal

BrandTalk
Perfetti: ‘Center’-ed Around Sustainability & Profitability

With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells....

By Simran Sabherwal

BrandTalk
'SPRING'-ING TO THE TOP

K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The....

By Simran Sabherwal

BrandTalk
Defining The Peak Of Luxury

The inspiration for Montblanc, the manufacturer of luxury watches, writing instruments, jewellery, leather goods, fragrance and eyewear, is the highest....

By Simran Sabherwal

BrandTalk
The Smart Route To Packaging

Leading packaging and processing solutions provider Tetra Pak, has taken packaging to a new level by taking Smart Packaging from....

By Simran Sabherwal

BrandTalk
‘PepsiCo India Snacks is growing at a healthy double digit...

PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern....

By Simran Sabherwal