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As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as....
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become....
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in....
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Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as....
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In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can....
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Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but....
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Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
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The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with....
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities....
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Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged....
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Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the....
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Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with....
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development....
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Industry experts suggest greater use of social media, content platforms and technology this year
