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Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond....
Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences,....
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in....
WinZO, one of India’s largest vernacular social-gaming platforms, has unveiled its brand new campaign that highlights and celebrates....
