Marketing the Cause

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe....

Twitter Launches Twitter Lite Google Play App, Introduces More Ways...

Twitter Lite Google Play App adds to the data-friendly ways for Indians to get....

White Rivers Media successfully concludes #StopAcidSale campaign for Viviana Mall

The campaign highlights that acid attacks are not just a national problem, but an international one....

In conversation with Matt Derella, Vice President of Global Revenue...

Twitter has finally proved its critics wrong. The micro blogging site recently reported its first ever profitable quarter, bringing an....

Chocolate consumption doubles in India since 2008

A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing....

Pitch Youth Marketing Awards: Jury Meet in the Capital tomorrow