The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy
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As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...
The impressive wins for India came across two categories - Outdoor and Health & Wellness
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
The composition that has been created from Raga Asa Mand beautifully lifts the film and highlights the theme of finding magic in solitude We...
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