Tags STORY
Marketing Moments
When small towns turn into big markets: D2C brands shift...

Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even....

By Team PITCH

Marketing Moments
Indian beauty brands put best face forward against global giants

Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and....

By Kanchan Srivastava

BrandTalk
‘More than half of SUGAR’s revenue comes from offline retail’

In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s....

By Team PITCH

On The Move
OMD India bags media mandate for SUGAR Cosmetics

The business will be handled from the agency’s office in Mumbai

By Team PITCH

BrandTalk
Our conviction has been tested but it has helped build...

The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG,....

By Ritika Raj

Marketing Moments
Dalmia Bharat Sugar and Industries Ltd forays into B2C segment

 To be available on all e-commerce platforms and other offline stores in the near future With a....

By Team PITCH

Marketing Moments
Sugar Free set to D’lite consumers this festive season with...

The newly launched chocolate has no added sugar and is naturally sweetened Sugar Free has ventured into the....

By Team PITCH

Marketing Moments
For growth, our focus has been on listening to customers...

Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from....

By Team PITCH

Marketing Moments
Wunderman Thompson South Asia wins the creative mandate for Sugarlite

The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch....

By pitchteam