Tags STORY
Marketing Moments
Sports viewership has significant headroom for growth in India: Shashi...

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement....

By Team PITCH

Marketing Moments
Are advertisers tightening their purse strings due to elections?

Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be....

By Kanchan Srivastava

Marketing Moments
With CTV homes on the rise, BARC to roll out...

Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters

By Team PITCH

Marketing Moments
BARC is currently evaluating ISEC: Shashi Sinha

BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification....

By Kanchan Srivastava

Opinion
Ameen Sayani preferred to be on Radio than on TV:...

Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’,....

By Shashi Sinha

FEATURED
Exchange4media South, Conclave

The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on....

By pitchteam