At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement....
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be....
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification....
Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’,....
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on....