SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the...
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing...
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits