Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...
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The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
Experts are divided on Oyo's policy for Meerut, UP where unmarried couples will be denied rooms. While some believe Oyo will lose out on its...
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021 Conversational AI...